| Katlego Moise

Freedom of Movement

Norms around what one should wear and when they should wear it based on age, ethnicity, gender, race, sexual orientation or any other social identifier are changing. Bags have now become a must-have accessory for all and with a growing need for individual expression and exclusivity of brands designers are now creating for the current market.

Ethical fashion brand Freedom of Movement was founded in 2013 by two brothers based in Cape Town, who design and manufacture leather products and accessories. They describe their company as “a brand that aims to embody the spirit of freedom and encourages customers to live a life that reflects their true identity.”

Freedom of Movement with their shopper, backpack and holdall bags, to mention a few, and have hit the nail on the head by incorporating cognac as a colour. This warm and rich tone gives a smart 1970s feel. Cognac has been highlighted as a key colour for A/W 19/20 that could be seen incorporated in notable designer runway shows globally. One can wear this colour to compliment various hues of brown, olive and burgundy.

Ethical fashion can be defined as, “the focus on both social and environmental impact of fashion, seeking to improve the working conditions of labourers, along with the environmental impact of the clothing production.” (S. Haynes)


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