| Tokelo Motsepe
LORNE jewellery is a Cape Town based brand founded by Gillian Lawence, with a unique take on jewellery.
The label doesn't function in the obvious manor of seasonal collections, but rather focuses on producing constant loose designs of one of a kind pieces. A persistent level of creative stimulation and growth is prevalent as the label develops.
This process is spontaneous, yet polished and brings to life not only beautiful jewellery, but wearable art. While holding a strong label aesthetic, Lorne offers a selection of pieces that will be unique to it's wearers and has become known for being artistic, creative and resonating with pop culture.
One of the main driving forces behind Lorne was no doubt the voice of millennial mentality pointing the team towards what’s coined a ‘start up’. The founder pictured a label that’s emphasis was on free, fluid and brave designs with less restrictions and more individualism. When Lorne was introduced as a brand towards the end of 2016 it was welcomed through the readiness and open mindedness of the South African market.
This process helps with stimulation, taking risks, progress and introducing variety into the market place, which in turn involves a level of risk-taking, self expression and stimulation to the consumers.