In a world flooded with information and choice, Skin Creamery exists to simplify skin care, stripping bare your daily routine to the essentials that naturally nourish and nurture the skin. The Skin Creamery ethos is to be kind to the earth, and kind to your skin. The range was founded in 2014, by beauty expert Hannah Rubin and she shared a bit about her journey with us her.
Q. What inspired the start of Skin Creamery and how did it come about?
A. After having worked in many different high end spas around the world and here in South Africa, I found myself pregnant and really wanting to do something for myself. With all the knowledge and experience I had gathered in my line of work and my passion for all things natural and organic [having grown up on a farm] that urged me to create my own range. One that met all my needs, of being simple and easy to use, that felt good on the skin, smelt amazing and was nicely packaged.
Q. What did you study?
A. I did a diploma in health & skincare at a beauty college back in George [my hometown]. I've always had an interest in beauty and skincare, from a young age; and that seemed like a natural fit.
Q. How did you come about the name Skin Creamery?
A. I had a very clear vision of what I wanted to create, what it would be like, how it would look and where it would be sold; and with this I knew I needed a name that matched the simplicity of the product. My original concept was to just have the one cream product, but requests from happy customers for other products caused the range to expand.
Q. What do you believe sets your brand apart and makes it different?
A. Our concept of bringing simplicity back to skincare and going back to basics and making sure we do them well does that for us; but also bringing in a luxury element to it, with high quality ingredients, packaging and overall experience.
Q. What would you say has been your greatest achievement since launching the brand?
A. Finding distributors that understand and are aligned with the values of my brand to help make sure we get the products through the right channels, like health shops and spa's in Southern Africa.
And the daily demand for the products leaves me so grateful, and the positive feedback from happy customers and repeat customers is a constant achievement I don't take for granted and find quite affirming for this vision I created and work to grow.
Q. What was most challenging in starting up the brand? And how did you overcome that?
A. Everything! People say its hard starting a business and that is no joke, it really isn't easy and there were a number of times I wanted to just give up, but here I am. I think my not giving up had to do with mindset, just understanding the process and acknowledging that it's a journey, that comes with it's own high' s and lows and how you preserver through those not so good times that will push you on to the better days. Purpose and vision is key!
Q. Which African brand(s) would you want to collaborate with in future?
A. It hasn't really crossed my mind, but I am always open to new opportunities.
Q. Where would you like to see your brand in 5 or 10years?
A. Entering the international market, as we've gotten quite a bit of interest from foreign markets, which would bring nice growth.
Q. How do you balance your work and personal life?
A. Something I struggle with and constantly aim to better, as planning and being organised isn't my string suit. I have remind myself daily to take care of myself.
Q. Any words of wisdom for anyone looking to start up their own brand?
A. Have a clear vision and be clear on what you have in mind; and don't be afraid of competition, cause that means there's a market for what you want to do and just try do it better!